learn more about our products

  • tips and tricks: christmas gifts
    tips and tricks: christmas gifts

    Christmas is a new and exciting experience with a little one. We have put together a few age-relevant tips and tricks to make your gift giving easy.

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  • why choose organic merino wool?
    why choose organic merino wool?

    Our certified organic merino wool is a perfect fabric companion for babies. Silky soft, gentle, lightweight and durable. It insulates (even when wet), absorbs, breathes and is luxuriously soft. We use the finest fibers so no tickle or itch.

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  • a natural easter activity
    a natural easter activity

    Creating natural dyes from food in your kitchen cupboards is a fun experiment at any time of year, but can be especially interesting at Easter by creating your own dyed eggs!

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  • sleep checklist - what does my baby need?
    sleep checklist - what does my baby need?

    A sleepwear checklist that covers all the basic essentials to get you and your newborn through the first few weeks and months.

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purity

Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness.

quality

Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.

useful

Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.

caring

Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.