Since our beginning, in 1998, we have made pieces that care for your baby, you, the people around you and the planet. Through our latest conversation, “start the world again for the better” we imagine what the next generation would say if given the chance to speak about the world they have been born into.
Looking to the elements Air, Earth, Fire and Water, to “start the world again”, is a poetic imagining of our youngest voices confronting pressing issues that surround us all - recognising that it is both complex but also very simple. We are looking to open up a collaborative vision that encourages us to understand through the perspectives of the next generation and the shared responsibility we all have.
Interpreting a story of hope and calling for positive change on this collective journey of parenthood as we strive to cultivate a world that continues to be better for us all and generations to come.
Join us through these questions and listen to the elements through our youngest voices, as we release each element and their story over the next few months.
element 01. air
vincent, age 1 year 3 months
Research has shown that switching from fossil fuels to clean, renewable energy sources would save many lives from air pollution and help combat global heating.
source: The Guardian Nov 29, 2023
element 02. earth
blake, 2 years and 9 months
Solving the climate crisis is the greatest and most complex challenge ever faced. The main solution is so simple even a small child could understand it.
Source: Greta Thunberg, World Economic Forum, 2019
element 03. fire
giselle, 1 year and 5 months
We now know that climate change alters ‘fire weather’ and fuel conditions, resulting in a growing number of extreme wildfires.
Source: OECD Environment Directorate, May 2023
element 04. water
daniel, 1 year 1 month
Climate Change impact on coastal flooding to increase 5-times over this century, putting 70 million people in the path of expanding floodplains.
Source: United Nations Development Program, November 2023