Since our beginning, in 1998, we have made pieces that care for your baby, you, the people around you and the planet. Through our latest conversation, “start the world again for the better” we imagine what the next generation would say if given the chance to speak about the world they have been born into.

Looking to the elements Air, Earth, Fire and Water, to “start the world again”, is a poetic imagining of our youngest voices confronting pressing issues that surround us all - recognising that it is both complex but also very simple. We are looking to open up a collaborative vision that encourages us to understand through the perspectives of the next generation and the shared responsibility we all have.

Interpreting a story of hope and calling for positive change on this collective journey of parenthood as we strive to cultivate a world that continues to be better for us all and generations to come.

Join us through these questions and listen to the elements through our youngest voices, as we release each element and their story over the next few months.