our values

• 

  

  purity

  Organic, natural and chemical-free. Our clothing is made of
  organic cotton and merino, without the use of harmful
  chemicals, leaving nothing on your baby’s skin except pure
  goodness.

• 

  

  quality

  Well made with the best materials. We search high and low
  for materials, fabrics and products to meet baby’s changing
  needs, choosing only the best for you and your baby.

• 

  

  useful

  Only the essentials that you need. We focus on creating
  classic and practical styles that can be everyday essentials
  for your baby.

• 

  

  caring

  Soft on the skin, and on the world. All our clothing and
  products are produced in a way that cares for the earth and
  its workers.