our story

Providing pure organic essentials that nurture you, your baby and nature. Nature Baby is a family business that began in 1998 as a search for natural & organic alternatives for our own children. We found that like us, other parents wanted their children to grow up in a pure, beautiful, chemical-free world.

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  • purity

    Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness

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  • quality

    Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.

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  • useful

    Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.

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  • caring

    Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.

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