our story

Providing pure organic essentials that nurture you, your baby and nature. Nature Baby is a family business that began in 1998 as a search for natural & organic alternatives for our own children. We found that like us, other parents wanted their children to grow up in a pure, beautiful, chemical-free world.


  • purity

    Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness

  • quality

    Well made with the best materials.We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.

  • useful

    Only the essentials that you need.We focus on creating classic and practical styles that can be everyday essentials for your baby.

  • caring

    Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.

Cotton Video

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