UP TO 50% OFF*
IMAGINATION
growing babies organically since 1998
our values
purity
Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness.
quality
Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.
useful
Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.
caring
Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.
best sellers
gift cards
Running late or don’t know what to get? The
perfect gift to ensure your friends or family
receive exactly what they want and need for their
little one.
new mums
gift cards
Running late or don’t know what to get? The perfect gift to ensure your friends or family receive exactly what they want and need for their little one.
new parents
what will my baby need?
A lovingly curated collection of baby essentials to support you and your little one through those precious first weeks and months together.
why choose organic cotton?
read the latest from the journal
