our story

our story

Nature Baby is a family business specializing in products that nurture you, your baby and nature. It was established in 1998 and began as quest for innovative products for our own family. We found that like us - other parents wanted their children to grow up in a pure, beautiful, chemical-free world.

We know from personal experience that parenthood is a constant learning curve and the vast array of choices we are offered today can be overwhelming. However, concerns about chemicals and the commercial drive of much of what's on shop shelves has sparked many parents to consider alternatives.

Because we see babies as precious and sensitive to their surroundings, all Nature Baby products are carefully selected for quality, purity, design and are produced in a way that cares for the earth and its workers. As parents, by making educated choices during this significant period we can provide a healthy, enriching environment for our children and at the same time nourish and preserve the world in which they will grow.

Nature Baby now has three concept stores and is sold through boutiques, health food and department stores around the world. We are fortunate to have customers who share the same philosophy we had in the beginning. It is a journey for all parents that want the best for their baby.

We hope you enjoy what we have to offer and that it makes your life simpler, more meaningful, empowered and full of joy. We love your feedback and ideas so please do share any thoughts you have with us.

Georgia, Jacob and the Nature Baby family